Maison Martin Morel

*Art Direction

In 2013 around Lyon, Emmanuel Foyatier made his first journey across time, in his ancestor abandoned printing textile factory. He had only seen this company closed and deserted, yet it kept a hidden treasure: thousands of textile pattern created in between 1896 and 1982. All those archives, a fashion library dedicated to the 20 century trends, had to come alive again! Moved by his family legacy, Emmanuel decided to create a contemporary fashion brand focused on print.

I joined Maison Martin Morel’s team in september 2016 as they openned their first parisian store in le Marais.